“I help people get the attention of busy people.” – Jon Buchan

Marketing is one of the biggest challenges that freelance writers face. Sure, you may be a good writer, but it can be tricky to market yourself effectively, stand out from a sea of other writers, and consistently land high-paying gigs.

Need help creating marketing messages that resonate with prospects and help you land more work? You’re in the right place.

Today’s interview is with Jon Buchan, cold email expert and founder of the 7,500-member (and growing) Charm Offensive Facebook group.

In Jon’s words, the group is “dedicated to helping entrepreneurs, freelancers, sales professionals and anyone else stand out from the crowd, find and win new clients, and build their influence online.”

In this interview you’ll learn:

  • Why Jon’s “charming” approach to cold email works so well
  • What most people do wrong when sending cold emails
  • The fastest way to build a solid list of relevant prospects
  • How often Jon follows up with cold emails (the answer may surprise you!)
  • Jon’s top tips for impressing potential clients on the phone
  • An income-boosting strategy that any freelance writer can implement

And much more…

Sound good? Then click the play button below to listen to the interview.


  1. Kentai

    The info is fine….but the mode should have been written. Such helps to refer to some facts and figures.

  2. Parth Misra

    Great stuff. But, it’s really hard to understand. Any chance we can get the transcript published here?

  3. Richard Rowlands

    Sorry about the quality issues guys. Please reach out to me directly (by email) I have something for you.

  4. Joan


    I read your story of how you became a successful writer from an English teacher,from Bamidele’s copywrite.I would like you to mentor me.



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