Hi WriteWorldwiders, and welcome to the second part of my post exploring how following-up can land you more freelance writing work.
In part 1 last week, I talked about the importance of putting an effective follow-up strategy into play as soon as you launch your marketing campaign. I then gave you an overview of Bamidele Onibalusi’s 3-7-7 follow-up formula – including how and why it works.
I wrapped things up with some practical tips to help you manage your follow-ups as smoothly and effortlessly as possible for maximum results.
If you missed part 1 you can check it out here.
In part 2 today, I’ll be digging down deeper into the process of following-up. And because it’s often easier to learn from real-life examples, I’ll be sharing a couple of templates and screenshots to show you exactly what’s worked for me.
So, let’s get down to it!
Basic Follow-Up Templates
Below are the basic follow-up templates I’ve successfully used for my marketing campaigns. The templates each have a purpose and psychology behind them – to follow-up in a non-threatening way, and gently encourage the prospect to respond to my messages.
If you choose cold emailing as your marketing strategy, I highly recommend using Bamidele’s pitch templates to craft your first message to prospects. Check out this page from his Earn Your First $1000 as a Freelance Writer challenge where you’ll find two templates that get the job done.
With Bamidele’s templates you can be confident you’ve sent a solid first pitch. This is especially important for beginners, because if your first pitch is bad you won’t get a second chance.
Resist the temptation to alter the structure of the pitches. They are carefully constructed and proven to work.
I’ve personally used Bamidele’s cold pitch templates (example 1 is my favourite) to land several clients. The pitches are effective, so please make use of these fantastic resources!
So, after you’ve sent your initial pitch how do you follow-up? Here’s a simple template I’ve used to send the first follow-up in the 3-7-7 formula:
The Standard Follow-Up Template
I sent you an email last week, but you didn’t reply.
Did you get it <first name>?
Please let me know if you’d like to discuss how I can be of help.
Here’s a screenshot of the template in action:
*Note* this company is now one of my best clients. Despite their budget concerns, we were able to negotiate a retainer deal for an e-newsletter and 2 blog posts per month. As always, centre the conversation around the benefits you can offer the client.
Sometimes you’ll find you’ve identified a good prospect, but for whatever reason, they just aren’t ready to do business with you right now. Alternatively, you may have a lucrative client you’ve been working with, but lately the work has dried up.
This is where most freelance writers give up. Don’t make that mistake. Continue to keep these types of prospects and clients on your radar. As you’ll see, things can work out in the end … Here’s a great way to reconnect with a dormant prospect:
Hi <first name>,
I recently wrote an article for <publication name> called <article title>, and I thought you might find it interesting: <link>
I hope you’re well. Please let me know if I can help you with any content marketing projects.
Here’s a screenshot of this template working its magic:
*Note* After some back-and-forth this client also agreed to a monthly retainer.
Why does this work so well? Simply because you’re putting yourself back in front of the prospect or client in a valuable and non-threatening way.
Instead of constantly asking for work, you’re demonstrating your expertise and opening the door to a new conversation. If you’ve written an article your unresponsive client or prospect may be interested in, give this one a go.
These 2 follow-up templates will set you on the path to landing plenty of new work. But you may be wondering how to complete the 3-7-7 formula.
As a quick reminder, the formula says you should follow-up 3 times; 3 days after the initial pitch, 7 days after that, and a final follow-up 7 days after the last.
If you receive no response to your messages, don’t be afraid to follow the 3-7-7 formula to it’s logical conclusion. Business people really are busy, and you’ll miss lots of opportunities if you fail to follow-up.
There’s no one way to keep following up. Use your imagination, but keep your messages brief, casual and to the point.
If you’d like more information, post your follow-up below and I’ll be happy to give you some pointers!