So, you want to be a freelance writer? As content marketing has exploded and the number of websites and publications grow daily, it’s a viable option.

But I see far too many freelance writers entering the market without a clear strategy. And even more, writers who are trying to eek out a living with poor English. This applies to those who speak English as a first language and those who don’t.

I mention that because the focus of this post is building your foundation for freelance writing success, assuming you have a good grasp of the English language, to begin with. If you don’t it would be wise to improve that. It would also be wise to hire an editor.

I mean If my Spanish was poor, and I wanted to write for Spanish publications I would make sure I had a good grasp of the language first.

Ok, with that out the way, let’s move on. Your foundation is crucial for your success. You can’t hope to advance your career if your foundation is weak. It’s akin to the foundation of a house. If the foundation is flimsy, the house will collapse.

Your foundation will consist of your positioning, establishing a writer’s website, and a social media presence. These steps will make you vested in the process – and not only make you feel like a professional – but also look like one.

I mean, If you send a pitch and you have no footprint (no website, no social media accounts etc), how can you expect a client to take you seriously, and hire you.

If anything they’ll think you’re trying to make a quick buck – and that’s not the image you want to portray. So, pay attention to your foundation, which starts with your positioning.

How do you want to position yourself?

You can position yourself by service offering blog posts, guest posts, whitepapers etc. – across many industries. I currently position myself by service as I haven’t nailed down a niche. I don’t think I will anytime soon. Although I have been leaning towards feature writing, something I already do for one client.

Alternatively, you can position yourself by niche e.g. Richard Rowlands focuses on the pet industry.

Most freelance writers will tell you that specialising in a niche will allow you to command higher rates. All things equal, this is true.

But I’m quite happy generalising at the moment and make a comfortable living. In fact, if you’re a beginner freelance writer I’d suggest generalising to start out. Over time you can nail down a niche.

In the end, your choice will depend on a host of factors – it’s not always about the money. Decide what works for you.

Now, on to your website.

Create a writer’s website

Before I delve into this I want to make a point about perfection. Don’t strive for perfection but rather, “Good enough”. You can always tweak your site over time. Don’t let the idea of achieving perfection halt you from making rapid progress.

Website name

You need to decide on a name. Are you going to use a name that indicates your niche or are you going to use your name? Both have their advantages. Again decide what works for you.

Choosing a name that indicates your niche is better from an SEO perspective. It also makes it immediately clear for visitors what niche you specialise in. But, if you change your niche you’ll have to change your name.

Choosing your name has the advantage of flexibility. You can change your site to anything you please in the future. However, it’s not as effective from an SEO point of view.

I chose my name to keep my options open. Once you’ve chosen your name, use sites like Whois to assess domain name availability. If it’s not available, consider alternatives.

Choose a host

You can buy your domain from your hosting provider. There are many options when it comes to hosting, but I’ll recommend a couple, mindful that you may have a tight budget.

SiteGround is the host we use at WriteWorldwide. Why not give them a try?

Many bloggers and marketers use Blue Host. I used them for my freelance writing website. If you use WordPress, Blue Host is a good option as they have special deals for WordPress users.

Other viable alternatives include HostGator and GoDaddy.

We also have a potential free option that a fellow friend makes available for freelancers. Due to limited availability, please contact us directly, if you’re interested.

Create an email address

In your hosting provider, you can also create a custom email address. I highly recommend this as a custom email address is more professional than a Gmail one. If you enjoy the Gmail interface you can configure it so you’re able to use your custom email address in Gmail. Here’s how to do this:

  1. Head over to your Gmail account and click on Settings (top right).
  2. Click on Accounts and Import
  3. Click on Add Mail Account
  4. Enter your mail address and follow the instructions

The instructions will vary depending on your host e.g. you will need to confirm certain ports. Find this information via live chat with your hosting provider or by visiting the email configuration settings in your mail account.

Choose a content platform

This is the back end where you will be creating your content like uploading blog posts, pages, and making other customizations.

Don’t muck around here, go with WordPress. Be sure to go to WordPress.org to register your account as this will allow you to have your own host. Whilst you can have a custom address on WordPress.com, you’ll have to host it on their servers.

Choose a theme

If you have coding knowledge, by all means, code. If you have a friend to do it, by all means, use your friend. But I’ll take a guess you don’t have any coding knowledge or a friend who’s willing to design an entire site for you.

So, in that instance, you’re going to use a ready-made theme. This is a template from which you’ll build your site. While there are many free themes on the market that will do the job like the Maskito Theme, I’d suggest using a paid theme. Why? It gives you more flexibility to customise your site.

This site was designed by using Divi – a powerful website builder that let’s anyone without coding knowledge build a site.

Once that’s all setup, it’s time to start customising your site and creating key pages.

Create key pages

There are key pages you’re going to want:

  1. About page: give some information about yourself. Include a photo to make it personal
  2. Contact/Hire-Me page: make it easy for people to contact you should they wish to hire you.
  3. Services page: list the services you offer

These pages are often interlinked e.g. Ciaran has his services listed on his hire me page. Decide what works for you.

These are the barebone pages you need to get started. You can always add a blog and testimonials as your site grows, something I’ve done with my site. If you’re looking for some inspiration, visit this post by Carol Tice – 10 Writer Websites That Kick Butt and Get Clients.

Establish an online presence

Now’s the time to get active on social media if you aren’t. Start with a Twitter, Linkedin and Facebook account. Linkedin is a must as many freelancers rave about how powerful it is to land clients.

If you already have social media accounts update them to reflect that you’re a freelance writer. Also, it helps to maintain consistency across channels, so, use the same high-quality images.

That’s your foundation for freelance writing success. You may think it’s funny that I’ve excluded writing samples in the foundation. Well, the idea is to get you up and running quickly.

In our experience at WriteWorldwide, this is the most effective way. You can always collect samples with time and through guest posting on other sites.

In doing this you’re setting yourself up as a business owner and not just a freelance writer. That’s an important mindset change you need to make to succeed in freelance writing.

The above steps may take you some time. But I want to reiterate the importance of not striving for perfection. Also, if your English is poor, you need to work on it.

So why don’t you start laying the foundation and give us feedback on how that goes?

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